Google recognizes customers prefer an authentic experience on your website. Visitors to your website want to see how your business is unique from your competitors and better suited for their needs.
In the past, SEO experts preached the importance of creating unique content for your website. Unique content is valued by Google and your customers that are looking to differentiate you from your competitors. Starting this year AI technology will be judging the visuals on your website, including photos and videos for originality to help define your search positioning. Stock photography is not original content and could lower the positioning of your website in search results.
80% of the internet is expected to be visual content by the end of 2019. Every day across the globe people upload over 2,000,000,000 photos to the internet. The newest method for standing out from the crowd is creating your own visual content that is unique to your business versus the temptation to use Stock Photography.
As AI technology advances in image interpretation, Google will begin rewarding website owners that use unique photography in their search results. Are you riding the tidal wave of visual content creating images, infographics, and videos for your business? If not, you may want to begin making unique image creation an important part of your SEO Strategy for 2019.